NEW ART IN RUSSIA

For the first time, women's brand of cigarettes Vogue is limited collectors' series of "limited edition" - an art collection Raskryvaya inspiration " 22:46 (05-06-07) Category: Photo and graphics, news and market companies, Creative All tutu Vogue will be exhibited in selected shops only in Moscow before the end of July 2007. Try subtly artist and the feminine intuitively captured the mood of the game captivating charm and mystery. In their work, they have incorporated their vision of Vogue three flavours: Bleue, and Lilas Menthe. Three graceful stories told for the elected terms of haute couture connoisseurs. Collection Summer sketches "Mary Pogorzhelskoy The works of artist permeated with warmth and fascination feeling of lightness, of light, the game. Net filled with joyful foretaste painting - one of the hallmarks of Mary Pogorzhelskoy.

Olga Polikarpovoy Collections

A collection of "Secret charm" Olga Polikarpovoy Poetical images of nature - flowers, tender and gentle, golden sunsets, diamond drops of rain and vague contours of reflections in puddles - the theme of endless inspiration Polikarpovoy artist Olga, and the delicately feminine intuitively catching and transferring the mood of the game.

Ana Platonova Collection

Collection Short melody "Anna Platonova Painting Anna Platonova - expression of a particular intuitive sight, revealing new facets to capture the usual images. Much of the work is devoted woman, many female charm and mystery of its elusive charm

About the Artwork

Fashion has always aspired to fantasy, and so does "Vogue Cover, Autumn Fuschia, 1957," by renowned fashion photographer Norman Parkinson (1913-1990). The shot exudes glamour, power and femininity as the image of an elegant woman dressed in fuchsia haute couture is chauffeured about town in her color-coordinated fuchsia and pearly pink Rover 105. When Vogue reused the image in 1991, the cigarette had to be airbrushed out. The image is conveyed with a touch of humor and joie de vivre that add to its great appeal for vintage fashion lovers.
British photographer, Norman Parkinson's career commenced in 1935, with his first shooting focused on debutantes and their mothers. His association with British Vogue ran from 1942 to 1978. After his marriage to model Wenda Rogerson, he made annual trips to New York and worked for American Vogue. Parkinson was among the first photographers to shoot on location and was awarded the CBE (Commander of the British Empire) in 1981. His illustrious career is remembered for his captivating images of fashion and high society, as well as his photographs of the world's most celebrated men and women.

Fragrance of vanilia

"Fragrance of vanilla." Long whether BAT will be able to retain the audience, attracted only new design tutus - a controversial issue. "Restarting not always led to increased sales of brands in the market have been instances where after reloncha sales volume remained unchanged" - Victor Stefashin comment. Last year, the tobacco industry went immediately restart two cigarettes. Japan Tobacco International Company updated its Winston brand, by the end of the year its sales increased by about 40%. Quite another situation has been in BAT. Updated Java Gold has not been able to increase its consumer audience. According to Viktor Stefashina, in the case of relonchem of great importance not only to advance the strategy, but purely technological issues. For example, if the smoker feels that after restart cigarettes taste changed for the better, he will almost certainly remain a consumer of cigarettes. If it does not, then, try a novelty, people returned to the products that they bought always.

Perhaps, in that sense, in February, BAT released to the market subbrend Vogue Arome. Above his creation of a research centre worked London company, which has developed a special recipe: tobacco used in cigarettes, marked flavours. Vogue Arome different and design package. Instead of habitual tobacco leaf on the package appeared image flowing pink silk. It seems that these cigarettes family glamorous Vogue became the pinnacle of chic, which is always appeal to the company. Vogue Arome moving through naruzhku ", as well as through advertisements in glossy magazines. "We tried to convey the aroma of coffee in advertising - tells Maria Bezhanova. - For this special flavour used lacquer." Sales of new cigarette started about a week later, after their presentation. In the case of Vogue Arome BAT has used the same reception as when moving Kent updated: the company agreed to sell cigarettes to women's very limited number of outlets. Initially BAT chose the 100-seat sales, which included premium supermarkets, restaurants, cafes, gas complexes. In many conventional shops in a number of cigarettes next to Vogue subbrendami Filter, Menthol, Ultra Lights, Vogue Slims BAT demonstratively left a blank space, hinting that it will soon be filled with novelty. The company claimed that, and will continue to adhere to the strategy of limited distribution of cigarettes. Even in the price of BAT made it clear that Vogue Arome - "very exclusive product." If other family this brand cigarettes worth 40 - 45 rubles(2$ (depending on the sale of seats), the aroma - slightly more expensive, about 47 rubles. While prove their exclusivity only at the expense of price - rather precarious path. For example, a competing brand Parliament super slims manufactured by Philip Morris is more expensive Vogue Arom e - about 55 rubles per pack of cigarettes. However, a BAT has another advantage, which, it was hoped the company, Vogue will help strengthen its leadership position - as is the only flavored cigarettes this class.

Maria Bezhanova confident that BAT would become a dictator of taste in this segment. Competitors BAT has not taken such aggressive marketing steps, as Britons. For example, Philip Morris, and even changed the design of the stack of cigarettes Virginia, but only by the fact that last year introduced new rules preventing the dangers of smoking. The only thing that made Philip Morris, to be closer to Customers - eased their cigarettes. For example, Virginia Slims sooner had the parameters of the resin / nicotine 12 / 0.9 mg, and after re tutu became 10 / 0.8 mg (Vogue is still easier - in cigarette smoke contains tar and nicotine 7 / 0, 7 mg). Another female producer of cigarettes, Korea Tobacco & Ginsen, is even greater threat to BAT, as its perennial competitor Philip Morris. The Korean company began selling in Russia, its women's brands Esse about four years ago. The breakthrough they had only last year, came out on top on the volume of imports of cigarettes in Russia. Of the 3 billion pieces of our market, the 700 million - Esse. Now they are approaching cigarette sales to Vogue in kind. According to the head of "Russian Tobacco Queen Maxima, this is because the company is working tightly with all channels of distribution, and the price of these cigarettes are about half the cost of Vogue (about 25 rubles per pack of cigarettes).

ABOUT VOGUE

Vogue Cigarettes
The Vogue cigarettes are the cigarettes that are preferred by women from the entire world. The length and the slimmest appearance of the Vogue cigarette is an attribute of the femininity. Vogue cigarettes are manufactured under British American Tobacco company control in the USA, South Korea, Russia, and several European countries. Vogue Cigarettes differ from other cigarette brands with both their appearance and their unique, recognizable taste.Discount prices out of the competition are available for: Vogue Super Slims Menthol 100s Cigarettes, Vogue Super Slims Bleue 100s Cigarettes,Vogue Super Slims Lilas 100s (Ultra Lights) Cigarettes, Vogue super slim Arome L'emotion Cigarettes, Vogue SS Arome l'adoration Cigarettes.